Athleisure is, as recent sales figures would suggest, the hare to denim’s tortoise. A recent market research report revealed that while jeans was one of the apparel categories that sold well last year, it was athleisure that outstripped the rest of the competition.
But that doesn’t mean tailored sweatpants are poised to win the race. Think about it: we’ve been buying and wearing jeans in our droves for years. You can’t really wear a pair of glorified trackies with an t, nor can you style them out at a club (not least because loopback cotton turns the smallest of pint slippages into what looks like a very [very] unfortunate accident).
What’s more, designers are getting more experimental with denim than ever – dressing jeans up, or ripping them apart in all new ways. To get you up to speed, here we unpick the denim trends worth jumping onboard with in 2017.
Tired of raw jeans turning your fingernails blue? Then this one’s for you.
Partly i, and partly in keeping with menswear’s current penchant for all things nineties, designers are retiring their unwashed denim styles in favour of jeans paler than a grunge band frontman on a comedown.
“There’s been a move away from the typical mid-wash towards lighter washes that are perfect for summer,” saysjunior buyer Robyn Ferris, whose noticed brands such as Nudie, Acne Studios and Our Legacy expanding their offering of washes in recent seasons.
“Most brands are circulating around that classic Levi’s 501 stonewash shade, which is a great outfit base to build on with pastel T-shirts and shirts,” says Thom Scherdel, buyer at
From light indigo to sky blue, the market’s awash with washes that offer the perfectly pale counterpoint to punchy colour up top. But beware, light washes tend to work best for light men, so stick with medium to dark washes if your thighs are more rugby forward than fashion model.